“A simple text explanation sometimes just doesn’t cut it.”
Our sister company LightAct commissioned us to produce a promotional video that would explain the benefits of interactive lighting in retail environment.
Right off the bat, we decided simple text-over explanations wouldn’t do. We had to use not just voice-over but live narration. So, we wrote the script, decided on a narrator and went to a studio!
Then we built a 3D model of an intentionally generic shopping mall, applied textures and rendered it. To (significantly) shorten the production time we used still renders, which we animated with fade in/out effects applied in post-production.
The narration & background was then put together and additional infographics inserted where appropriate.