We wanted to design the games to be as intuitive and easy-to-play as possible. The reason is that the average visitors doesn’t visit the mall to play games but to do some shopping. The games are an added attraction and a fun element, so they had to instantly catch your attention and provide some quick fun.
We took Funan’s Branding Guidelines as the starting point. The guidelines include a few so-called ‘Passion themes’ which are used through-out the mall. There’s 6 of them (Craft, Taste, Tech, Chic, Play and Fit) and we simply transformed them into interactive VFX.